QVC is the US’s largest jewelry retailer and is in the process of creating a collection that includes a collection for its customers to wear on their bodies.
The new collection, to be launched in 2018, will be based on QVC’s existing jewelry offerings, but also include accessories, like earrings, bracelets, earrings with a matching cuff and a necklace.QVC said that the new collection would be an important part of the company’s efforts to improve customer experience, including providing more personalized customer service.
“We know that the first thing customers want to hear from us is, ‘Can you help me with my wedding, or my baby’s baby?'” said Chris Rauch, vice president of merchandising at QVC.
“Our customers love to find out about our products and how they can use them.”QVC plans to launch the new jewelry collection, called QVC Jewelry & Jewellery, in 2018.
The company has been focusing its efforts on new, more diverse segments, such as the growing business of women’s fashion and jewelry, and the growing interest among men in the more traditional style of jewelry.QFC, which owns the largest jewelry company in the world, will also begin producing a collection based on its existing jewelry.
In January, QFC unveiled a collection featuring a variety of styles and colors.
“QVC Jewelries & Jewels, with its unique and personalized collection, is an important addition to our collection of affordable and beautiful jewelry for our customers,” said Michael Sussman, CEO and president of QFC Jewelry.
A QVC spokeswoman said that QVC will not comment on the future of QVC jewelry.