Apple Inc. said Wednesday it will stop making the Apple Watch and replace it with a more affordable alternative.
The Cupertino, Calif., company said it would replace the original Apple Watch with a smaller model for consumers who can afford to spend $1,000 to $1 and $2,000 more than Apple Watch Edition.
Apple said it will start shipping the new Apple Watch to customers next month and the price will be about $1 more than the original model.
“We want to offer consumers the best possible experience, and we’re committed to doing that with our new product line,” said Apple’s head of global marketing, Michael Dell, in a blog post.
The move was part of an effort to make the Apple watch more affordable for consumers.
It also will help Apple sell more of its iPhones and iPads.
The Cuptons move follows a report last week from the Wall Street Daily that said the company planned to start selling the watch in China in early 2017.
At the time, Apple said it planned to make a few dozen models for its Chinese retail stores, but that plan was scrapped after Apple declined to sell its products there.
The company did not disclose its exact price, but it said it was “lower than our initial estimates” due to the lower volume.
This story will be updated.